Media & Marketing

Ad: Wendy's High-Stakes Ad Blitz

Wed, 07 Oct 2009 15:32:00 -0700

See a commercial from Wendy's, which is launching high-stakes ad blitz emphasizing freshness and quality.

Small Talk: How to Market Your Business

Fri, 25 Sep 2009 14:00:00 -0700

Pace University marketing professor Larry Chiagouris speaks to WSJ Small-Business Editor Colleen DeBaise about the best way to advertise a product or service in this day and age.

AOL's Armstrong talks ad sales, but not Microsoft

Mon, 21 Sep 2009 11:06:00 -0700

AOL CEO Tim Armstrong says his company is still in the midst of an overhaul, and says he intends to reshuffle personnel through the rest of the year. But he said he was surprised about reports that he had met with a top Microsoft executive last we...

Boss Talk: WPP's Sorrell on Digital Ads and Google

Sun, 20 Sep 2009 20:05:00 -0700

In the WSJ's latest installment of "Boss Talk," WPP CEO Martin Sorrell shares his thoughts on why spending on digital ads lags traditional ad spends and discusses whether Google is friend or foe to ad agencies.

Glad Men -- Ad Dollars Are Starting to Flow

Mon, 14 Sep 2009 13:40:00 -0700

Finally, the advertising market looks to be bottoming. But some surprising winners may emerge as the recovery begins.

Microsoft's Yusuf Mehdi Speaks!

Mon, 03 Aug 2009 12:57:00 -0700

Kara Swisher interviews Microsoft's Online Audience Business SVP Yusuf Mehdi about the company's search and online advertising deal with Yahoo.

They Still Grab Eyeballs

Sat, 18 Jul 2009 03:30:00 -0700

Old media stocks are out of favor. But there's a lot of life -- and investment opportunity -- left in the best of them, reports Barron's Michael Santoli.

Barry Diller, Rupert Murdoch, Tim Armstrong and Jon Miller

Fri, 05 Jun 2009 06:08:00 -0700

What happens when you get the heads of AOL, News Corp, IAC, NBC Universal and lots of other media companies on a Manhattan rooftop? A lot of gripping and grinning.

How Much Will You Pay To Read News Online?

Wed, 03 Jun 2009 10:00:00 -0700

Gordon Crovitz, Steve Brill and Leo Hindery think they can help newspapers by getting them to sell their stuff online. Can it work?

D7 Video: Carol Bartz Talks Brand Advertising

Thu, 28 May 2009 11:17:00 -0700

At D7, Yahoo CEO Carol Bartz talks about the power of the company's strong brand, ideal for advertising, she claims. Bartz says Yahoo is a better location than the WSJ, and looks over at Rupert Murdoch in the audience.

Maureen Dowd's Muse: Talking Points Memo's Marshall

Mon, 18 May 2009 06:58:00 -0700

Meet Josh Marshall, the journalist behind the Talking Points Memo, a new media startup worth paying attention to - even when Maureen Dowd isn't lifting its work.

Coca-Cola "Road Rally" Ad

Mon, 28 Jul 2008 14:45:00 -0700

Coca-Cola's Chinese advertisement for the Beijing Olympics. (June 28)

Johnson & Johnson Ad

Mon, 28 Jul 2008 14:42:00 -0700

Johnson & Johnson's Chinese advertisement for the Beijing Olympics. (June 28)

Adidas' 2008 Beijing Olympics Ad

Wed, 02 Jul 2008 15:42:00 -0700

Watch an Adidas 2008 Beijing Olympics ad. Video courtesy of TBWA\. (July 3)

Adidas' Beijing Olympics Hujia Ad

Wed, 02 Jul 2008 15:39:00 -0700

Watch Adidas' 2008 Beijing Olympics ad about athlete Hujia. Video courtesy of TBWA\. (July 3)

Martha Stewart Living Omnimedia's Wenda Millard Speaks!

Tue, 01 Jul 2008 13:49:54 -0700

Wenda Harris Millard, new co-CEO of Martha Stewart Living Omnimedia, talks with ATD's Kara Swisher about the transition from old media to the Web and using commercial messaging within social networks. (July 1)

McDonald's Beijing Olympics Ad

Mon, 30 Jun 2008 13:30:00 -0700

See a McDonald's 2008 Beijing Olympics ad. Video courtesy of McDonald's. (July 1)

McDonald's Beijing Olympics Chicken Nugget Ad

Mon, 30 Jun 2008 13:27:00 -0700

See a McDonald's 2008 Beijing Olympics ad for chicken nuggets. Video courtesy of McDonald's. (July 1)

Anta commercial

Mon, 09 Jun 2008 11:41:46 -0700

Anta's latest commercial shows national pride in action in China. (June 9)

Do You, Uh, Collude?

Thu, 24 Apr 2008 10:39:02 -0700

Yahoo's two-week ad deal with Google has drawn scrutiny from antitrust regulators. As All Things Digital's John Paczkowski reports, the DOJ is looking over the short experiment. Plus Apple reports a good quarter, Motorola, a bad one. (April 24)

McDonald's Olympics Ad

Thu, 17 Apr 2008 12:47:00 -0700

Watch a Chinese commercial for McDonald's.

Ads on Fast-Forward

Tue, 15 May 2007 13:47:00 -0700

WSJ's Adam Najberg samples a classic commercial starring a very fast talker and interviews Madison Avenue advertising experts on where the gimmick came from and why it's used. (May 15)

Burger King Burger Switch Ad

Thu, 07 Feb 2008 17:44:50 -0800

Whopper fans freak out when they're served burgers from other fast food chains in this Burger King spot.

Bridgestone Richard Simmons Ad

Sun, 03 Feb 2008 05:00:00 -0800

Bridgestone spins-off their other Super Bowl ad. This time, a car sporting Bridgestone tires just misses clipping Richard Simmons and other obstacles.

CareerBuilder 'Firefly' Super Bowl Ad

Sun, 03 Feb 2008 05:00:00 -0800

Watch a Super Bowl ad for CareerBuilder where a disenchanted employee meets a magical firefly who has an untimely fate.

Audi Super Bowl Ad

Sun, 03 Feb 2008 05:00:00 -0800

This Super Bowl Ad for the Audi R8 spoofs "The Godfather."

Steve Nash's ad

Wed, 16 Jan 2008 16:41:20 -0800

Steve Nash's ad

Snapple Ingredients

Fri, 02 Feb 2007 14:09:00 -0800

Watch a Snapple ad that aired during the Super Bowl. (Feb. 5)

Cadbury 'Gorilla' Ad

Wed, 26 Dec 2007 13:20:38 -0800

The U.K. spot by Publicis Groupe's Fallon features a gorilla playing the drums as Phil Collins' "In the Air Tonight" blares in the background.

Miller Lite Commercial

Tue, 09 Oct 2007 12:49:48 -0700

See a Miller Lite commercial which shows the beer beating the competition. (Oct. 9)

The Distribution Trap

Thu, 13 Sep 2007 08:56:00 -0700

Andrew Thomas, associate director of the Taylor Institute for Direct Marketing, discusses with WSJ's Erin White how the Internet has transformed the balance of power between retailers and manufacturers. (Sept. 15)

Thompson to Announce Candidacy

Wed, 05 Sep 2007 13:59:00 -0700

Former Tennessee Sen. Fred Thompson is announcing his candidacy for president in an ad during tonight's Republican candidate debate. See his new ad. (Sept. 5)

Mac Ads Try British Translation

Wed, 28 Feb 2007 20:00:00 -0800

Apple's TV ads that stereotype PC users as stuffed suits and portray Mac users as hip and slim are now available in England, but the humor may be lost in translation. (March 1)

Honda Sets Sights on Elvis

Fri, 02 Feb 2007 12:40:00 -0800

Watch Honda's "Elvis" commercial that aired during tne Super Bowl. (Feb. 4)