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        <title>Streaming Media East 2008</title>
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        <description>Keynotes and sessions from Streaming Media East 2008</description>
        <copyright>Copyright 2009</copyright>
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        <item>
            <title>Q&amp;A with George Kliavkoff</title>
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            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668754_SME08-DAY1-KeynoteThumb.jpg?pubId=29794487"/&gt;Keynote presentation by George Kliavkoff, Chief Digital Officer, NBCUniversal</description>
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            <pubDate>Tue, 17 Jun 2008 09:21:51 -0700</pubDate>
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            <title>Effective Advertising Models for Short-Form Video Marketing</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586418469?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668750_SME08-DAY1-EffectiveAdModsThumb.jpg?pubId=29794487"/&gt;Learn what methods are successful for attracting viewers and the importance of content vs. placement. This panel discusses and presents video examples of effective business models for both advertisers and publishers.</description>
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            <pubDate>Tue, 17 Jun 2008 09:23:22 -0700</pubDate>
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        <item>
            <title>Best Practices in Enterprise Streaming for Communications</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586421932?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668747_SME08-DAY1-BestPrecticesThumb.jpg?pubId=29794487"/&gt;This session presents examples from Fortune 500 organizations of best practices in integrated online video for communications and learning.</description>
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            <pubDate>Tue, 17 Jun 2008 09:24:16 -0700</pubDate>
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            <title>Monetizing and Aggregating Niche Video Content</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586418480?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614669263_SME08-DAY1-MonetizingAndAggThumb.jpg?pubId=29794487"/&gt;Learn about some of the new emerging platforms for niche video distribution and learn best practices for increasing your chances of making money with your content.</description>
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            <pubDate>Tue, 17 Jun 2008 09:25:08 -0700</pubDate>
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            <title>CDN Pricing: The Going Rate for Video Delivery</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1600125226?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614669258_SME08-DAY1-CDNThumb.jpg?pubId=29794487"/&gt;This presentation offers real pricing numbers from large, globally focused content delivery networks and shows you the average going rate when you outsource delivery to a third party.</description>
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            <pubDate>Tue, 17 Jun 2008 09:25:54 -0700</pubDate>
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            <title>Focus Group: Young People's Attitudes Toward Online Video</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1568084896?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668753_SME08-DAY1-FocusGroupThumb.jpg?pubId=29794487"/&gt;Peter Cervieri of Scribe Media conducts a focus group on young people's attitudes toward online video. </description>
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            <pubDate>Tue, 17 Jun 2008 09:26:35 -0700</pubDate>
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            <title>Creating and Promoting Amateur and Viral Videos</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586418485?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614669266_SME08-DAY1-ViralVideosThumb.jpg?pubId=29794487"/&gt;The session explores what makes a video viral and how marketers and amateurs can promote their video using online video sites and blogs.</description>
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            <pubDate>Tue, 17 Jun 2008 09:27:16 -0700</pubDate>
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            <title>Will P2P Become a Legit Means of Delivering Video?</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1576242414?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668756_SME08-DAY1-P2PThumb.jpg?pubId=29794487"/&gt;Streaming Media East 2008 panel discussion on whether P2P will become a legitimate means of delivering video.</description>
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            <pubDate>Tue, 17 Jun 2008 09:27:57 -0700</pubDate>
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            <title>Entertainment Devices</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1606794829?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614669260_SME08-DAY1-EntDevicesThumb.jpg?pubId=29794487"/&gt;Learn the role of current consumer entertainment devices in this new convergent world and how these devices will play together to offer a superior video experience.</description>
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            <pubDate>Tue, 17 Jun 2008 09:28:34 -0700</pubDate>
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            <title>How Old Media Is Embracing Online Video and New Media</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586421942?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614669264_SME08-DAY1-OldMediaNewThumb.jpg?pubId=29794487"/&gt;Come hear from some of the leading publishers, broadcasters, and advertisers about the impact that video and new media is having upon their business models.</description>
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            <pubDate>Tue, 17 Jun 2008 09:29:13 -0700</pubDate>
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            <title>Codec Comparison: VP6, H.264, and Windows Media</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1606789309?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668748_SME08-DAY1-CodecCompThumb.jpg?pubId=29794487"/&gt;The session presents attendees with the latest published penetration figures for the H.264-compatible Flash 9 player and Microsoft's Silverlight player and provides usage statistics among major broadcasters and corporations.</description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1606789309?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:30:05 -0700</pubDate>
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            <title>Live Broadcasting Over Mobile and Wi-Fi Networks</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586421944?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614669262_SME08-DAY1-LiveWiFiThumb.jpg?pubId=29794487"/&gt;Hear Steve Garfield talk with other pioneers in the live broadcasting space about their experiences on the forefront of this new technology for sharing their stories over the web.</description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586421944?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:30:58 -0700</pubDate>
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            <title>Adobe Media Player: Creating, Delivering...Branded Video</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586418495?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668746_SME08-DAY1-AdobeMediaThumb.jpg?pubId=29794487"/&gt;This session demonstrates how Adobe Media Players enables consumers to take control of when and where they watch their favorite shows and other video content broadcast over the internet.</description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586418495?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:31:39 -0700</pubDate>
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        <item>
            <title>Mergers and Acquisitions: Wall Street's View</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586421949?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668298_SME08-DAY1-WallStreetsThumb.jpg?pubId=29794487"/&gt;This panel of venture capitalists, equity research analysts, and others discuss their views on the state of the markets, what gets them excited, what concerns them, and how it could impact the way you do business. </description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586421949?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:32:46 -0700</pubDate>
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        <item>
            <title>User-Generated Video in Education</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586418497?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668759_SME08-DAY1-UserVidEduThumb.jpg?pubId=29794487"/&gt;This panel of experienced educational media professionals discusses the many ways your school, college, or university can maximize the value of your user-generated video and how you can assist faculty and students in making it better.</description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586418497?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:33:33 -0700</pubDate>
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        <item>
            <title>From Launch To More Than 30 Million Streams in 90 Days</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1568084666?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668763_SME08-DAY2-KeynoteThumb.jpg?pubId=29794487"/&gt;Keynote presentation by Caleb Silver, Executive Producer for Video, CNNMoney.com</description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1568084666?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:34:13 -0700</pubDate>
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            <title>Delivering Media for Microsoft Silverlight </title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586418501?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614669269_SME08-DAY2-MSilverlightThumb.jpg?pubId=29794487"/&gt;This session covers how to take advantage of the new Silverlight media serving features in Windows Server 2008.</description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586418501?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:34:52 -0700</pubDate>
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        <item>
            <title>Lifecasting: The New Broadcasting Platform</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586421962?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668305_SME08-DAY2-LifecastingThumb.jpg?pubId=29794487"/&gt;See some of the hot and upcoming mobile lifecasting options in action and learn if lifecasting will become just a fad or the next big thing.</description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586421962?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:35:48 -0700</pubDate>
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        <item>
            <title>Tools and Best Practices for the Enterprise Streaming Media </title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1600125122?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614669270_SME08-DAY2-ToolsandBestPractThumb.jpg?pubId=29794487"/&gt;This session brings together four frontline streaming media professionals, discussing their favorite toolsets and techniques for producing enterprise communications and training content. </description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1600125122?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:36:33 -0700</pubDate>
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            <title>Online Video: Should Content Creators Get a Cut?</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1587942052?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668302_SME08-DAY2-CreatorCut-Thumb.jpg?pubId=29794487"/&gt;In this panel learn what the role of content producers is in digital media and how working with them can help your business.</description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1587942052?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:37:18 -0700</pubDate>
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            <title>New Advertising Platforms and Networks</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1587942058?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668764_SME08-DAY2-NewAdPlatThumb.jpg?pubId=29794487"/&gt;This special session features demos from some of those new companies including YuMe, FreeWheel.tv, and others that will give you an insight into how these companies are looking to take content monetization to the next level.</description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1587942058?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:38:40 -0700</pubDate>
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        <item>
            <title>Beyond the Classroom: Reaching a Global and Mobile Audience </title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1600109144?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668301_SME08-DAY2-BeyondTheClassThumb.jpg?pubId=29794487"/&gt;This forum discusses the tools and best practices for delivering elearning in the age of broadband, IPTV, iPods, and instant access.</description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1600109144?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:39:21 -0700</pubDate>
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            <title>Reinventing the Ad Model Through Discovery and Targeting</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586421973?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668308_SME08-DAY2-TheAdModelThumb.jpg?pubId=29794487"/&gt;Learn about the factors that are affecting the current business models for online video advertising and the hurdles that need to be overcome to truly allow content to be monetized on the web.</description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1586421973?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:40:07 -0700</pubDate>
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        <item>
            <title>Independent Content: Creating New Revenue Streams</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1587942064?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668762_SME08-DAY2-IndieContentThumb.jpg?pubId=29794487"/&gt;Hear from some traditional broadcast producers who have created new content companies focusing on unique web-based video and hear what types, genres, and lengths of videos are getting the most traction.</description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1587942064?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:40:48 -0700</pubDate>
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        <item>
            <title>Planning &amp; Executing Successful Webcasts</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1600125133?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668765_SME08-DAY2-PlanningWebcastsThumb.jpg?pubId=29794487"/&gt;Watch this session to hear several case studies from webcast events and gain valuable insights into webcasting best practices. </description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1600125133?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:41:41 -0700</pubDate>
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        <item>
            <title>Ad Networks Versus Branded Video Sites</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1600111141?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614669268_SME08-DAY2-AdNetvsBrandThumb.jpg?pubId=29794487"/&gt;Buyers and sellers face off on the impact of branding vs. audience reach and the implications for media planning, advertising budgets and CPMs. </description>
            <guid>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1600111141?src=rss</guid>
            <pubDate>Tue, 17 Jun 2008 09:42:27 -0700</pubDate>
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            <title>Evaluating and Choosing the Right Methods of Video Delivery</title>
            <link>http://link.brightcove.com/services/link/bcpid1612750129/bclid1587944553/bctid1600111145?src=rss</link>
            <description>&lt;img src="http://brightcove.vo.llnwd.net/d6/unsecured/media/29794487/29794487_1614668303_SME08-DAY2-EvalMethThumb.jpg?pubId=29794487"/&gt;This panel discusses the various methodologies for content distribution, as well as the pros and cons of each type.</description>
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            <pubDate>Tue, 17 Jun 2008 09:43:32 -0700</pubDate>
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