ARF: Social Networks-How C2C Marketing Impacts Brands

ARF: Social Networks- Betsy Leichliter & Susan Abbott

Wed, 23 Apr 2008 08:17:38 -0700

Based on research from 11 countries, this presentation provides insights into the habits of today’s digitized teens. What are their current behaviors and habits in using communications devices & how do they make choices on which to use?

ARF: Social Networks-David Bakken & Jonathon Siegel

Wed, 23 Apr 2008 08:21:54 -0700

Conversations about products happen all the time, but what is the one word of mouth recommendation leads to a new purchase, while another doesn’t? This research sets out the mechanisms by which word of mouth marketing works to trigger further action.

ARF: Social Networks-Keith Brady & Brian Mathena

Wed, 23 Apr 2008 08:27:32 -0700

By using innovative research to track the viral and consumer-pass-along effect of two campaigns on MySpace, this presentation reveals the impact on key brand metrics.

ARF: Social Networks-Q&A

Wed, 23 Apr 2008 08:29:37 -0700

Panelists answer audience questions