ARF 2008 re: think

ARF: Clear Direction in a Time of Digital Confusion-Fulgoni

Wed, 23 Apr 2008 13:17:46 -0700

Media connects with consumers today in many-layered touchpoints. As brands go cross-platform, how can they get clear direction and find their way to sales success?

ARF: Clear Direction in a Time of Digital Confusion-Wurtzel

Wed, 23 Apr 2008 13:23:25 -0700

Wurtzel will share his thoughts on consumer insights driving the company’s fast-moving strategic initiatives. Hear how NBC is leveraging their brands into video-games, mobile, consumer electronics, and new online video venture to keep ahead of global

ARF: Clear Direction in a Time of Digital Confusion-Bratches

Wed, 23 Apr 2008 13:22:29 -0700

Bratches faces the strategic challenge of managing multiple online and offline priorities. Hear how research and a deep knowledge of consumers has given ESPN the vital link for cross-platform success.

ARF: Rethink the Political Campaign-John Zogby

Wed, 23 Apr 2008 12:45:01 -0700

John Zogby discusses the voter landscape and talksabout the difference between the list of top voter issues and the real vote-drivers.

ARF: Rethink the Political Campaign-Joel Beneson

Wed, 23 Apr 2008 12:44:20 -0700

Joel Benenson, Barack Obama’s pollster talks as much as he can about Barack's strategies, the reasons for their belief in their dream and the lessons that can be learned from their successful experience in building the Obama brand

ARF: Rethink the Political Campaign-Discussion

Wed, 23 Apr 2008 12:39:33 -0700

John Zogby, Joel Beneson, and Gail Collins discuss the changes in the political landscape

ARF: Research Quality Matters 1-Sthanunathan

Mon, 18 Aug 2008 23:01:16 -0700

If research provides the measurement, guidance system, and “dashboard lights” by which marketers drive their business forward, how is the industry revamping itself to deliver new and nimble tools for marketers? Panelists discuss the role they play.

ARF:Research Quality 2-Calhoun, Lowden, Salama, Wubbenhorst

Mon, 28 Jul 2008 08:16:14 -0700

ARF:Research Quality 3-Calhoun, Lowden, Salama, Wubbenhorst

Mon, 28 Jul 2008 08:16:39 -0700

arf, advertising research foundation, david calhoun, gian fulgoni, david lowden, eric salama, klaus wubbenhorst, scribe, scribemedia, scribemedia.org, scribe media, research quality matters, industry rethinking accountabliity

ARF:Research Quality 4-Calhoun, Lowden, Salama, Wubbenhorst

Mon, 28 Jul 2008 08:17:32 -0700

ARF:Research Quality 5-Calhoun, Lowden, Salama, Wubbenhorst

Mon, 28 Jul 2008 08:18:03 -0700

ARF: The Big Shift

Thu, 01 May 2008 12:28:39 -0700

David Kenny, Chairman & CEO of Digitas, discusses new technology & how rapidly evolving digital behaviors are transforming the marketplace for advertisers around the globe.

ARF: The Big Shift part 2

Wed, 23 Apr 2008 13:29:13 -0700

David Kenny, Chairman & CEO of Digitas, continue to discuss new technology & how rapidly evolving digital behaviors are transforming the marketplace for advertisers around the globe.

ARF- The Super-Connected Consumer- Stephen Kim

Tue, 22 Apr 2008 05:38:31 -0700

Stephen Kim presentation

ARF- The Super-Connected Consumer- Jeff Levick

Tue, 22 Apr 2008 05:38:07 -0700

Jeff Levick presentation

ARF- The Super-Connected Consumer- Colleen Fahey-Rush

Tue, 22 Apr 2008 05:39:00 -0700

Colleen Fahey-Rush presentation

ARF- The Super-Connected Consumer- Q & A

Tue, 22 Apr 2008 05:39:22 -0700

Questions and Answers from the Audience.

ARF- Meet the New ARF Chief Research Officer- Joel Rubinson

Tue, 22 Apr 2008 05:31:11 -0700

Meet the New ARF Chief Research Officer, Joel Rubinson

ARF- Closing Session- Hoyt, Wishart & Downey

Mon, 28 Apr 2008 06:22:17 -0700

The Store is the Medium, moderated by Ramon Portilla

ARF - Closing Keynote - Calvin W. Schmidt

Mon, 28 Apr 2008 06:24:51 -0700

Closing Keynore Presentation by Calvin W. Schmidt

ARF- re:think 2008 Interview

Wed, 30 Apr 2008 08:37:31 -0700

An interview with Stephen Kim and Joel Rubinson

ARF:Characteristics of Hyperactive Survey Takers-John Bremer

Thu, 08 May 2008 08:57:06 -0700

Concerns about hyperactive survey takers are rampant. But are they really a danger? This presentation investigates the characteristics of hyperactive respondents within and between various countries

ARF: Online Research Quality-Tomei & Evans

Thu, 08 May 2008 08:55:12 -0700

Research Studies on Multi Panel participation and anassessment of its impact. Quality metrics in use across online panel providers and progress toward alignment on key metrics to be regulary reported by all panel companies.

ARF: Online Research Quality-Efron Roberro

Thu, 08 May 2008 08:53:31 -0700

ARF: Online Research Quality-Renee Smith & Efron Roberro

Thu, 08 May 2008 08:56:01 -0700

ARF: Online Research Quality-Q&A

Thu, 08 May 2008 08:54:21 -0700

ARF - Fortify Your ROI 1-Stephens & Menon

Mon, 28 Apr 2008 06:30:14 -0700

Brands Health Metrics as Lead Indocators of Sales

ARF - Fortify Your ROI 2 - Shubu Mitra

Mon, 28 Apr 2008 06:32:47 -0700

The Risky Business of MarCom Innovation: Managing Risk by Placing Strategic Bets

ARF - Fortify Your ROI 3 - Ove Haxthausen

Mon, 28 Apr 2008 06:35:47 -0700

Building the Case for Olympic Sponsorship: An Innovative Approach to ROI

ARF - Fortify Your ROI 4- Q & A

Mon, 28 Apr 2008 06:42:14 -0700

Q & A from the Panel

How Consumers Shop Today 1 - Schafer & Riggioni

Thu, 08 May 2008 08:50:03 -0700

Coming to Many Screens Near You...How Consumers Shop for Entertainment in the Digital Age

How Consumers Shop Today 2 - Lamberti & McConnell

Thu, 08 May 2008 08:50:57 -0700

The Digital Shelf: How Consumers Use Search Marketing in Packaged Goods

How Consumers Shop Today 3 - Philip Herr & Karen Havis

Thu, 08 May 2008 08:52:21 -0700

The Decision to Buy: How Brand Imagery Contributes to Baseline Sales

From Good to Great Research 1 - Maach & Murphy

Fri, 25 Apr 2008 08:05:00 -0700

Measuring What Matters Most: Monitoring Brand Vitality to Set the Direction for Growth

From Good to Great Research 2 - Stark & Brien

Fri, 25 Apr 2008 08:07:23 -0700

Online Sampling- What's the Catch? Comparing River Respondents to Panelists

From Good to Great Research 3 - Butch Rice

Fri, 25 Apr 2008 08:11:08 -0700

Driver Analysis Roadbumps: How Heuristics, Targeted Bootstrapping & Other Approaches Outperform Driver Analysis

It's a Mobile World 1 - Tiffany Cole & Joy Liuzzo

Fri, 25 Apr 2008 08:18:23 -0700

Measuring Additudinal & Behavioral Effects of an Insurance Campaign

It's a Mobile World 2 - Eule & Burrington

Fri, 25 Apr 2008 08:20:41 -0700

Measuring Ad Effectiveness on the Mobile Web

It's a Mobile World 3 - Michael Gazala

Fri, 25 Apr 2008 08:23:05 -0700

Get Better Marketing Results by Leveraging the Mobile Connection to your Consumer

ARF: Social Networks- Betsy Leichliter & Susan Abbott

Wed, 23 Apr 2008 08:17:38 -0700

Based on research from 11 countries, this presentation provides insights into the habits of today’s digitized teens. What are their current behaviors and habits in using communications devices & how do they make choices on which to use?

ARF: Social Networks-David Bakken & Jonathon Siegel

Wed, 23 Apr 2008 08:21:54 -0700

Conversations about products happen all the time, but what is the one word of mouth recommendation leads to a new purchase, while another doesn’t? This research sets out the mechanisms by which word of mouth marketing works to trigger further action.

ARF: Social Networks-Keith Brady & Brian Mathena

Wed, 23 Apr 2008 08:27:32 -0700

By using innovative research to track the viral and consumer-pass-along effect of two campaigns on MySpace, this presentation reveals the impact on key brand metrics.

ARF: Social Networks-Q&A

Wed, 23 Apr 2008 08:29:37 -0700

Panelists answer audience questions

ARF: You Had Me at Hello-Patrick Glaser

Tue, 22 Apr 2008 09:00:36 -0700

First impressions make all the difference. How you start the “survey conversation” has a huge impact on respondent cooperation rates, and ultimately on the quality of the sample you reach and the insights you glean.

ARF: Cross Media 1

Tue, 22 Apr 2008 12:40:33 -0700

Task Force update on improving cross media measurement at all stages in the ARF Media Model, including assessing available research tools and the impact of different combinations of media at various stages in the purchase funnel

ARF: Cross Media 2

Tue, 22 Apr 2008 12:52:15 -0700

ARF- Sort Out Your Metrics- Feinberg & Liebman

Mon, 21 Apr 2008 11:58:10 -0700

Consumer-Constructed Story Trails

ARF- Sort Out Your Metrics- Rick Bruner & Jai Singh

Mon, 21 Apr 2008 11:58:56 -0700

The Intersection of Brand and Direct Response

ARF- Sort Out Your Metrics- Robin Garfield & Bruce Tyroler

Mon, 21 Apr 2008 11:59:46 -0700

Mingle-Source Measurements

ARF- Sort Out Your Metrics- Q & A

Mon, 21 Apr 2008 12:00:22 -0700

Q & A

ARF - Great Mind Awards - Hosted by Bob Barocci

Tue, 22 Apr 2008 05:37:08 -0700

The ARF Great Mind Awards Presentation

ARF - Social Media Around the Globe-Uyenco & Thompson

Tue, 22 Apr 2008 05:43:02 -0700

Who's Participating and Why? Context Matters

ARF- Social Media Around the Globe-Graeme Hutton & Tom Smith

Tue, 22 Apr 2008 05:41:17 -0700

Who's Participating and Why? Power to the People

ARF - Social Media Around the Globe- Bostic & Pagan

Tue, 22 Apr 2008 05:42:09 -0700

Who's Participating and Why? The Involved Consumer

ARF - Social Media Around the Globe - Q & A

Tue, 22 Apr 2008 05:42:29 -0700

Who's Participating and Why? Q & A

ARF: Engagement- Ray Pettit

Wed, 23 Apr 2008 08:06:24 -0700

Creating brand demand requires more than smart positioning, attention-getting ads, high consumer awareness or promotional incentives. Ge beyond the old reach + frequency way of thinking.

ARF: Engagement- Greg Whiteman

Wed, 23 Apr 2008 08:07:41 -0700

Creating brand demand requires more than smart positioning, attention-getting ads, high consumer awareness or promotional incentives. Ge beyond the old reach + frequency way of thinking.

ARF: Engagement-Hakuhodo

Wed, 23 Apr 2008 08:10:33 -0700

Creating brand demand requires more than smart positioning, attention-getting ads, high consumer awareness or promotional incentives. Get beyond the old reach + frequency way of thinking

ARF_Word of Mouth-Mark Earls & Scott Thomson

Thu, 08 May 2008 09:01:49 -0700

Presenters discuss how does word of mouth marketing work? Do influencers really have a seminal role in WOM? How are individuals influenced and how does that influence propagate through WOM networks?

ARF_Word of Mouth 2-Duncan Watts

Thu, 08 May 2008 09:03:40 -0700

Presenters discuss how does word of mouth marketing work? Do influencers really have a seminal role in WOM? How are individuals influenced and how does that influence propagate through WOM networks?

ARF_Word of Mouth 3-Q&A

Thu, 08 May 2008 09:02:46 -0700

Presenters discuss how does word of mouth marketing work? Do influencers really have a seminal role in WOM? How are individuals influenced and how does that influence propagate through WOM networks?

ARF - Rubinson Interview

Fri, 20 Jun 2008 07:53:03 -0700

Rough Footage Rubinson Interview

Nielsen Open

Tue, 16 Oct 2007 08:07:37 -0700

Nielsen Open

ARF - Internet Media Measurement

Tue, 16 Oct 2007 07:58:28 -0700

Panelists Lynn Bolger, Gian Fulgoni, Mainak Mazumdar & Beth Uyenco sit down with moderator Mike Shields to discuss the internet audience measurement issue.

ARF - Internet Media Measurement - Q&A

Fri, 29 Jun 2007 05:54:52 -0700

Lynn Bolger, Gian Fulgoni, Mainak Mazumdar & Beth Uyenco take questions from the audince at the ARF's "Audience [ME]asurement 2.0" conference in New York

ARF - Emotional Involvement: What Works? -Moses & Hong

Tue, 22 Apr 2008 05:34:50 -0700

The Emotional Power of Effie vs Cannes Ads

ARF - Emotional Involvement: What Works?-Moses & Hong

Tue, 22 Apr 2008 05:34:17 -0700

The Emotional Power of Effie vs. Cannes Ads Continued

ARF - Emotional Involvement: What Works? - Foley & Kells

Tue, 22 Apr 2008 05:36:14 -0700

Lost in Translation

ARF - Emotional Involvement: What Works? -Wong & Kimelfeld

Tue, 22 Apr 2008 05:35:30 -0700

Social Media's "Passion Net"

ARF: Special Learning Session-Paul Donato

Mon, 28 Jul 2008 08:13:02 -0700

This session features: Results from data fusion case studies. Insights from a new online video measurement service. The latest framework around consumer generated media. Mobile media insights. And, a brand new cross-platform internet usage service.

ARF: Special Learning Session-Jed Meyer

Mon, 28 Jul 2008 08:12:35 -0700

ARF: Special Learning Session-Jon Gibbs

Mon, 28 Jul 2008 08:12:06 -0700

ARF: Special Learning Session-Kanishka Agarwal

Mon, 28 Jul 2008 08:11:36 -0700

ARF: Special Learning Session-Brian Apter

Mon, 28 Jul 2008 08:10:16 -0700

ARF: Special Learning Session-Pete Blackshaw

Mon, 28 Jul 2008 08:09:39 -0700

ARF: Special Learning Session-Q&A

Mon, 28 Jul 2008 08:09:06 -0700