paidContent.org - EconSM Conference

Social Video Explosion

Mon, 05 May 2008 13:44:52 -0700

User-generated videos are being produced, shared and ciewed by audiences in numbers that would make prime-time programmers drool but advertising dollars have been slow to catch up in the crowded category. How are business models changing?

Deals and Dealmakers: Driving Social Media Economics

Tue, 06 May 2008 07:14:35 -0700

Boom or bust, social media is driving consolidation, investment and strategic priorities for media companies. How will current economic trends impact the deals that define the industry, who will have money to spend, who is selling and who is buying?

Spotlight: Comedy and Social Media Programming Innovations

Tue, 06 May 2008 06:49:01 -0700

When Hollywood meets the web, comedy often follows. In the old days, everyone wanted to be a comedian; now they want to make money from moving comedy online and to mobile. Do professional comedy and social media really mix?

Spotlight Q&A: Grant & Shields

Tue, 06 May 2008 06:30:20 -0700

What does AOL hope to gain for its $850 million acquisition of Bebo - and why did Bebo opt for a portal? Will this investment translate into innovations for users and advertisers?

When SpongeBob Met Social Media

Mon, 05 May 2008 13:53:28 -0700

While others vie to be this gen's MTV, Ciacom's MTV Networks focuses on making Web 2.0 pay off. The catch? It has to be done across platforms, audience segments, iconic brands and new ventures. This session explores MTVN's unusual challenges.

Keynote Q&A: Steve Wadsworth

Thu, 01 May 2008 07:27:30 -0700

Disney CEO Bob Iger is on the record about the value of social media to the Walt Disney Company; Steve Wadsworth is charged with making it work. In the past year, WDIG acquired Club Penguin, and an brand new Disney.com focused on social communities.

Pushing Social Media Boundaries with Marketing & Advertising

Mon, 05 May 2008 13:32:31 -0700

Is social media advertising a beacon of light or a train wreck? Social media has been blasting through the boundaries of online advertising as consumers engage and carry messages more easily then ever. How is the marketing landscape changing?

Layering on Community

Mon, 05 May 2008 13:18:34 -0700

From news and finance to lifestyle and sports, media companies are moving to integrate social media and networking into editorial - and into their business plans.

Getting Real: Grown-Up Start Ups

Thu, 01 May 2008 07:41:32 -0700

Starting a company is easy compared to what comes next: moving beyond early adopters, scaling, adapting to new competition, and evolving into the best internal structure. Three start up CEO talk about their experiences.

Spotlight Q&A: Jeff Weiner

Thu, 01 May 2008 07:49:25 -0700

While Yahoo grapples with Microsoft's takeover bid, its own work continues. Jeff Weiner, among other responsibilities, has the key role of making sure Yahoo's content, technology and ambitious social media efforts mesh.

paidContent: Ann Moore, Time Inc. Chairman & CEO

Thu, 15 Nov 2007 06:18:30 -0800

The head of the largest US magazine company talks about the business of business media at Time Inc., including Fortune & business 2.0 magazines, CNNMoney.com, and the fate of all the company's financial media in a newly competitive era

paidContent: Cramer vs Kramer PT1

Thu, 15 Nov 2007 06:49:54 -0800

A short video of two pioneers of the last 10 years of business media interviewing each other about the next 10 years. Jim Cramer, founder of The Street.com, speaks with Larry Kramer, the founder of MarketWatch

paidContent: Cramer vs Kramer PT2

Thu, 15 Nov 2007 06:50:47 -0800

paidContent: Cramer vs Kramer PT3

Thu, 15 Nov 2007 06:51:36 -0800

paidContent: Q&A: Reuters COO Devin Wenig

Thu, 15 Nov 2007 06:33:26 -0800

Devin was appointed COO of Reuters in June 2006 after serving as President of business Divisions. He joined in 1993 as Corporate Counsel, Reuters America, & held senior management positions before being appointed President, Reuters in Information.

paidContent: Q&A: Reuters COO Devin Wenig Part 2

Thu, 15 Nov 2007 06:34:29 -0800

Challenges of video measurement

Thu, 03 Apr 2008 04:52:07 -0700