Audience Measurement 2007

Audience [ME]asurement 2.0

Thu, 11 Oct 2007 10:45:58 -0700

Steve Rappaport, Scott McDonald and George Shabbab sit down to discuss the upcoming Audience [ME]asurement 2.0 conference at the Mellienium Broadway in New York.

[ME] 2.0 - Consumer 2.0_Part 1

Tue, 04 Sep 2007 12:38:32 -0700

This panel debates stratagies to accomodate our everchanging media world.

[ME] 2.0 - Consumer 2.0 - Part 2

Tue, 04 Sep 2007 12:43:37 -0700

This panel debates stratagies to accomodate our everchanging media world.

[ME] 2.0 - Consumer 2.0 - Part 3

Tue, 04 Sep 2007 12:48:23 -0700

This panel debates stratagies to accomodate our everchanging media world.

[ME] 2.0 - Day 1 - Forum 3: Part 1 - Pete Doe

Mon, 10 Sep 2007 08:50:06 -0700

"Billboards, Bus-sides, Malls & Shoppers¿. Pete Doe, VP of Analytics & Modeling for the Neilsen Company talks about integrated measurement of outdoor and CPG purchasing.

[ME] 2.0 - Day 1 - Forum 3:Part 2 - GeoMetro

Mon, 10 Sep 2007 08:50:57 -0700

Daniel Cuende, R&D Manager for CUENDE Infometrics talks about subway and train station audience measurement system in Spain and Australia

[ME] 2.0 - Day 1 - Forum 3: Part 3 -Interactive Advertising

Mon, 10 Sep 2007 08:50:30 -0700

Duane Varan and Steve Bellman from , Murdoch Inversity talk about the impact of Interactive TV Advertising

[ME] 2.0 - Day 1 - Forum 4: Part 1 - 7 days

Mon, 10 Sep 2007 08:51:34 -0700

What Happenes After 7 Days? - Adam GLuck and Scott Stinnett from Arbitron talk about analysis of Radio listening behavior using Arbitron's PPN ratings panel

[ME] 2.0 - Day 1 Forum 4: Part 2 - Commercial Audiences

Mon, 10 Sep 2007 08:52:25 -0700

Leslie Wood, the President of Leslie Wood Research talks about how radio holds its audience through the commercial break.

[ME] 2.0 - Day 1 - Forum 4: Q&A

Mon, 10 Sep 2007 08:52:01 -0700

Q&A for forum 4

[ME] 2.0 - Day 2 - Internet Media Measurement

Mon, 10 Sep 2007 08:52:47 -0700

Get th einside story from the key players in the onternet audience measuremnet issue

[ME] 2.0 - Day 2 - Internet Media Measurement: Q&A

Mon, 10 Sep 2007 08:53:11 -0700

Get the inside story from the key players in the internet audience measurement issue.

[ME] 2.0 Does Multi-Platform Measure Up? Part 1

Mon, 10 Sep 2007 08:56:19 -0700

This panel will consider current solutions, the tradeoffs for buyers and sellers, and new ideas to address the challenges of cross media measurement.

[ME] 2.0 - Does Multi-Platform Measure Up? Part 2

Mon, 10 Sep 2007 08:53:35 -0700

This panel will consider current solutions, the tradeoffs for buyers and sellers, and new ideas to address the challenges of cross media measurement.

[ME] 2.0 - Does Multi-Platform Measure Up? Part 3

Mon, 10 Sep 2007 08:53:59 -0700

This panel will consider current solutions, the tradeoffs for buyers and sellers, and new ideas to address the challenges of cross media measurement.

[ME] 2.0 - Forum 1 - "Thin Sliced World"

Tue, 04 Sep 2007 10:36:56 -0700

Mark Maiville - Director of Media Decision Systems for Experian Research Services talks about new methids and systems for media audience analysis.

[ME] 2.0 - Forum 1 - Bringing Set Top Box Data to Life

Tue, 04 Sep 2007 11:23:50 -0700

Pete Doe - VP of Analytics & Modeling for The Neilsen Company talks about new approach in working with data.

[ME] 2.0 - Forum 1 - Every Second Counts

Tue, 04 Sep 2007 11:05:18 -0700

Helen Katz - SVP and Director of Research for Starcom Mediavest Group and Anne Drake - VP of InfoSys Sales & Marketing for TNS Media Research talk about the promise and reality of digital set top data

[ME] 2.0 - Forum 1 - Q&A

Tue, 04 Sep 2007 11:39:46 -0700

Q&A with the participants of Forum 1: Mark Maiville, Helen Katz, Anne Drake, Pete Doe

[ME] - 2.0 - How Super Girl Transformed a Media Superpower

Mon, 10 Sep 2007 08:47:11 -0700

With nearly half a billion mobile phone users and the rapid rollout of digital TV, China is fast becoming a media superpower. Matt Brosenne, Media Research talks about this untapped market.

[ME] 2.0 - How Supergirl Transformed a Media Superpower, II

Mon, 10 Sep 2007 08:55:28 -0700

David Poltrack, CBS VISION continues talking about how one Western-style program captured 400 million viewers, the largest television audience in China's history

[ME] 2.0 - Lessons Around the GLobe - Q&A

Mon, 10 Sep 2007 08:55:55 -0700

Q&A about media development in China and Norway.

[ME] 2.0 The Accidental "Influentials" Propositions

Tue, 04 Sep 2007 12:12:30 -0700

Watts implodes the traditional wisdom about key "influentials" who propagate trends and advances a startling new theory about the power of social networks in creating waves of interests.

[ME] 2.0-Norway: The Minute Hand Says Revolution in Radio

Mon, 10 Sep 2007 08:57:19 -0700

Last year, the Norwegian radio industry underwent a huge measurement revolution. Martin Molmen, Radio Norway, talks about how new measurement technologies change the media landscape.

[ME] The Disrupters: Part 1

Mon, 10 Sep 2007 08:57:53 -0700

This panel will share the latest innovations and discuss the measurement challenges they present

[ME] The Disrupters: Part 2

Mon, 10 Sep 2007 08:58:19 -0700

Part 2 This panel will share the latest innovations and discuss the measurement challenges they present

[ME] The Disrupters: Part 3

Mon, 10 Sep 2007 09:00:59 -0700

Part 3 This panel will share the latest innovations and discuss the measurement challenges they present

[ME]2.0 - Day 2 - Forum 1: Part 1

Mon, 10 Sep 2007 09:01:26 -0700

Robert Cardrelli from Millward Brown, and Bill Havlena from Dynamic Logic, talk about quantifying the isolated synergistic effects of exposure frequency for TV, print and internet advertising

[ME]2.0 - Day 2 - Forum 1: Part2

Mon, 10 Sep 2007 09:01:50 -0700

Brian Fuhrer from The Neilsen Company talks about challenges in executing single source TV/Internet measurement

[ME]2.0 - Day 2, Forum 1: Part 3

Mon, 10 Sep 2007 09:02:22 -0700

Giorgio Liscatro from GfK Eurisko talks about single source multimedia audience measurement

[ME]2.0 - Day 2, Forum 1: Part 4

Mon, 10 Sep 2007 09:02:46 -0700

Luiz Duarte from TiVo and Jon Beacoupchamp talk about single source audience & consumption measurement in a non-linear world

[ME]2.0 - Day 2, Forum 2: Part 1

Mon, 10 Sep 2007 09:03:17 -0700

Jim Peacock, President of Peacock Research, Inc and Scott Purvis, President of Gallup & Robinson talk about Radio&TV ad engagement in context

[ME]2.0 - Day 2, Forum 2: Part 2

Mon, 10 Sep 2007 09:17:01 -0700

Sandy Eubank from OMD talks about using Media engagement to drive brand preference and sales

[ME]2.0 - Day 2, Forum 2: Part 3

Mon, 10 Sep 2007 09:17:34 -0700

Robert Passikoff, Founder and President of Brand Keys, Inc talks about cross Media Engagement Evaluations

[ME]2.0 - Day 2, Forum 3

Mon, 10 Sep 2007 09:18:00 -0700

Tom Willerer and James Mathien from Starcom talk about pinpoint online targeting for custom market segments

[ME]2.0 - Day 2, Forum 3: Part 1

Mon, 10 Sep 2007 09:18:26 -0700

Manuel Dahler and Markus Jufer from Mediapulse AG talk about a new way to measure the Internet in Switzeland

[ME]2.0 - Day 2, Forum 3: part 2

Mon, 10 Sep 2007 09:30:47 -0700

Erin Hunter from comScore Networks talks about digital measurement in a Web 2.0 world

[ME]2.0 - Day 2, Forum 3: Part 4

Mon, 10 Sep 2007 09:18:50 -0700

Dabd Breh from Starspm and Ken Mallon from Dymanic Logic - A Milward Brown Company talk about website clutter and its impact on branding metrics and click-thru rates

[ME]2.0 - Day 2, Forum 3: Part 5

Mon, 10 Sep 2007 09:19:14 -0700

Q&A for forum 3

[ME]2.0 - Day 2, Forum 3: Part 6

Mon, 10 Sep 2007 09:30:22 -0700

Q&A for forum 3

[ME]2.0 - Day 2, Forum 4: Part 1

Mon, 10 Sep 2007 09:31:11 -0700

Marianne Foley from Harris Interactive and Paul Murphy from Gullup and Robinson talk about ARF experimental Engagement Study

[ME]2.0 - Day 2, Forum 4: Part 2

Mon, 10 Sep 2007 09:31:38 -0700

Marianne Foley from Harris Interactive and Paul Murphy from Gullup and Robinson talk about ARF experimental Engagement Study

[ME]2.0 - Day 2, Forum 4: Part 3

Mon, 10 Sep 2007 09:32:05 -0700

Serge DelGrosso, Lowe New York, Belle Frank, Young&Rubicam, Graeme Hutton, UNiversal McCann talk about the strategic Planner Hybrid

[ME]2.0 - Day 2, Forum 4: Part 4

Mon, 10 Sep 2007 09:32:28 -0700

Q&A for Forum 4

[ME]2.0 - Day 2, Forum 4: Part 5

Mon, 10 Sep 2007 09:32:53 -0700

Q&A for Forum 4

[ME]2.0 Next: Industry Initiative Updates - Part 1

Tue, 16 Oct 2007 07:30:32 -0700

Panelists share updates on the latest significant industry initiatives.

[ME]2.0 Next: Industry Initiative Updates - Part 2

Mon, 10 Sep 2007 09:33:16 -0700

Panelists share updates on the latest significant industry initiatives.

[ME]2.0 Next: Industry Initiative Updates - Part 3

Tue, 16 Oct 2007 07:32:32 -0700

Panelists share updates on the latest significant industry initiatives.