Engage

Engage: Online Video Distribution Secrets

Thu, 05 Nov 2009 08:26:42 -0800

Peter McCluskey, divisional vice president of MultiVu, talks about the guiding principles for creating an online video campaign and distributing it effectively.

Engage: There's an App for That

Thu, 01 Oct 2009 08:00:00 -0700

Mobile applications have taken the world by storm, and in this issue of Engage, Daniel Odio, co-founder and COO of PointAbout, talks about getting in on the mobile-app gold rush early.

Engage: Marketing to Bloggers

Fri, 07 Aug 2009 06:00:00 -0700

In this Engage, John Cangany, director of social media at APCO Worldwide, talks about how publishers can effectively market their products to bloggers.

Engage: Crowdsourcing 101

Tue, 30 Jun 2009 00:00:00 -0700

Lisa Junker, editor in chief of Associations Now magazine, on crowdsourcing an issue of the magazine.

Engage: What's Happening in Advertising Today

Fri, 29 May 2009 06:00:00 -0700

Straight from the source. Neil Williams, senior media planner at Greenfield Belser, a leading D.C.-based advertising agency and marketing firm, talks to TMG about what's happening in advertising today, and what publishers need to do to land more ads.

Engage: Extreme Makeover: Magazine Edition

Wed, 29 Apr 2009 06:00:00 -0700

Magazines across the country are redesigning in order to stay competitive. This Engage shows how a revamp can boost sales and readership.

Engage: Maximizing Web Opportunities!

Mon, 30 Mar 2009 06:00:00 -0700

Challenging economic times call for innovative measures. This engagewill help custom media professionals learn how to maximize webopportunities through new product development.

Engage: Intellectual Property Rights Online

Wed, 25 Feb 2009 07:00:00 -0800

Learn how to protect your online custom media content, and what to know the next time you consider "borrowing" someone else's content.

Engage: Effective Home Page Best Practices

Fri, 30 Jan 2009 06:00:00 -0800

An effective homepage is the key to keeping and increasing your web traffic. Checkout these tips from Anthony Pappas, Creative Director of The Pappas Group.

Engage: Hot Tips for 2009

Mon, 22 Dec 2008 09:00:00 -0800

Richard Creighton, Principal of The Magazine Group, shares his strategic tips for successful custom media programs in 2009.

Engage: Insider eNewsletter Tips

Mon, 24 Nov 2008 09:00:00 -0800

FierceMarkets' Jason Nelson shares the five golden rules for making your enewsletter a must-read.

Engage: Secrets of Great Covers Part 1

Fri, 31 Oct 2008 00:00:00 -0700

Keith Bellows of National Geographic's Traveler magazine unlocks the mystery behind powerful magazine covers. What do custom media professionals need to know to grab their readers' attention?

Engage: Secrets of Great Covers Part II

Fri, 14 Nov 2008 06:00:00 -0800

Keith Bellows of National Geographic's Traveler magazine unlocks the mystery behind powerful magazine covers. What do custom media professionals need to know to grab their readers' attention?

Engage: "Tweet" Success with Twitter!

Tue, 30 Sep 2008 00:00:00 -0700

Twitter's new mobile based applications give organizations the opportunity to reach their on-the-go members and customers in a whole new way.

Engage: Go for the Gold!

Mon, 25 Aug 2008 21:00:00 -0700

What do custom media professionals need to know to win the gold in their communications strategy? In a special segment, The Magazine Group gets insiders secrets from three Gold Circle award winners.

Engage: Get Widgetized!

Wed, 30 Jul 2008 00:00:00 -0700

What do custom media professionals need to know about widgets? Steve Touhill of Clearspring Technologies talks to The Magazine Group and helps you become a widget master.

Engage: Monetize All Your Media

Sun, 29 Jun 2008 21:00:00 -0700

What do media professionals need to know about strategic custom media integration? Frank McGill, of McGill Partners Consulting, talks to The Magazine Group and shares his expertise on multiplatform media campaigns that reach your target audiences… an

Engage: Social Media Gets the Vote!

Thu, 29 May 2008 21:00:00 -0700

What do association media professionals need to know about online advocacy in a political election year? Jeff Mascott of the Adfero Group talks to The Magazine Group and shares his tips on using social media to build online advocacy.

Engage: Are You Blogging?

Mon, 28 Apr 2008 21:00:00 -0700

What do association media professionals need to know in order to create successful and engaging blogs? Jeff De Cagna of Principled Innovation talks to The Magazine Group and shares his tips for shaping online conversations through blogs.

Engage: Multiplatform Advertising

Sun, 30 Mar 2008 21:00:00 -0700

What do association media professionals need to know in order to create successful multiplatform advertising strategies? Karl Ely of ASAE & The Center talks to The Magazine Group and shares his insight in this video interview.

Engage: SEO Strategy

Thu, 02 Oct 2008 12:37:18 -0700

What should association media professionals know to optimize their search engine strategies? Janet Miller, president and founder of Search Mojo, talks to The Magazine Group and shares her best tips in this 3 minute video interview.

Engage: 2008 Predictions & Trends

Tue, 29 Jan 2008 21:00:00 -0800

What should association media professionals know to be prepared, successful and strategic in 2008? Jane Ottenberg, President of The Magazine Group, shares her predictions in this 3 minute video interview.