IAB MIXX 2007

Richard Kosinski

Tue, 09 Oct 2007 09:23:31 -0700

Richard Kosinski talks about political advertisers being good at generating community.

Peter Rivera

Tue, 09 Oct 2007 10:02:03 -0700

Peter Rivera talks about the importance of distilling a brand promise down into interactivity and keeping the user hooked.

Jim Spanfeller

Tue, 09 Oct 2007 10:01:20 -0700

Jim Spanfeller says agencies must work out a new compensation model and develop low cost/high return advertising solutions.

Ben Craine

Tue, 09 Oct 2007 10:00:50 -0700

Ben Craine talks about difficulties managing growth, consolidation among solution providers, and content owners fear of the iPod.

Robert Victor

Tue, 09 Oct 2007 10:00:20 -0700

Robert Victor talks about the need for more reliable ways to sell mobile advertising and the difficulty of simplifying ad buying.

Jason McKay

Tue, 09 Oct 2007 09:59:50 -0700

Jason McKay talks about the need for marketers and agencies to understand new tools and technologies.

Joe Crump

Tue, 09 Oct 2007 09:58:57 -0700

Joe Crump talks about the dramatic changes in the marketplace and the coming era of mobile.

Seth Godin

Tue, 09 Oct 2007 09:42:01 -0700

Seth Godin talks about emerging opportunities for ad agencies and the difference between advertising and marketing.

Jasmine Kim

Tue, 09 Oct 2007 09:40:38 -0700

Jasmine Kim talks about the need to create business models that work and the potential of online to access new communities.

Jameson Hsu

Tue, 09 Oct 2007 09:40:09 -0700

Jameson Hsu says the huge online gaming community offers a diverse demographic that has not been effectively reached by advertisers.

Jon Fine

Tue, 09 Oct 2007 09:39:20 -0700

Jon Fine talks about the challenges for different kinds of publishers and what makes for good media.

Brady Gilchrist

Tue, 09 Oct 2007 09:36:34 -0700

Brady Gilchrist talks about the power of advertising accountability to help companies refine their message and continue high ROI.

Scott Meyer

Tue, 09 Oct 2007 09:38:38 -0700

About.com's Scott Meyer talks about changes and trends in the online marketplace, including intelligent Facebook integration.

David Kirkpatrick

Tue, 09 Oct 2007 09:24:23 -0700

David Kirkpatrick talks about trends in online advertising, saying the model for mobile advertising hasn't been perfected.

Rip Warendorf

Tue, 09 Oct 2007 09:24:54 -0700

Rip Warendorf talks about decentralization, saying online ad spending hasn't caught up with online media consumption.

David Moore

Tue, 09 Oct 2007 09:36:02 -0700

David Moore, the Chairman & CEO of 24/7 Real Media talks about changes to the industry and new innovations.

Adam Gerber

Wed, 03 Oct 2007 00:00:00 -0700

Adam Gerber talks about new business models and discomfort in the industry of reaching audiences where they choose to engage.

Modernizing Advertising

Tue, 08 May 2007 14:04:02 -0700

Cathy Davis, Senior VP, Marketing Services at Diageo, speaks at the IAB Conference in Chicago about advertising with new media, specifically online media and how that affects their advertising strategies.

The Future of Video Platforms

Tue, 03 Apr 2007 13:09:18 -0700

Christian Kugel, VP of Denuo, a Publicis Groupe Company, speaks at the IAB Conference in Chicago about emerging media platforms such as virtual worlds.

The Search for New Media

Tue, 03 Apr 2007 13:01:26 -0700

David Hallerman, Senior Analyst at eMarketer Inc. speaks at the IAB Conference in Chicago about branding and direct response advertising, specifically video searches online.

Redefining Ad Metrics

Tue, 03 Apr 2007 13:00:08 -0700

Gayle Guzzardo, VP of Product Management for Q Interactive speaks at the IAB Conference in Chicago about improving the performance and effectiveness of online ad campaigns.

Updating without Cannibalizing

Tue, 03 Apr 2007 12:59:19 -0700

Jeffery Gluek, Chief Marketing Officer for Travelocity.com speaks at the IAB Conference in Chicago about more modern ways to advertise online without forgetting about core channels.

Reaching your Audience

Tue, 03 Apr 2007 13:03:29 -0700

Tom Foran, VP of Sales Development at Quigo and Eric Bloomfield, VP of Client Services and Technology at SendTraffic.com both speak at the IAB Conference in Chicago about efficiently targeting specific consumers online.

Creating Campaigns that Count

Tue, 03 Apr 2007 12:58:25 -0700

Creating Campaigns that Count Paul McLenaghan, Director of Market Development at the Interactive Markets Division of TARGUSinfo and Dave Wengel, GM of the Interactive Markets Division of TARGUSinfo both speak at the IAB Conference in Chicago about th

Keeping UGC Fresh

Fri, 15 Jun 2007 12:45:44 -0700

Dave Carson, co-CEO of Heavy.com, relays strategies for keeping UGC advertising initiatives fresh and the secrets for fighting participation fatigue.

Brand Authenticity

Fri, 15 Jun 2007 12:45:10 -0700

Aaron Coldiron, Senior Marketing Manager for Microsoft Windows, discusses how a brand can be authentic online- by listening to its users and by a willingness to to take risks.

Defining Social Media

Fri, 15 Jun 2007 12:48:25 -0700

Chad Stoller, Executive Director of Emerging Platforms at Organic, Inc., discusses widening the definition of social media and looking to the future democratizing of content creation.

Finding Novelty in Advertising

Fri, 15 Jun 2007 12:47:52 -0700

Ian Schafer, CEO and Founder of Deep Focus, comments on where he's seen novely and effective in advertising in a variety of media.

How Does UGC Change Storytelling for Advertisers?

Fri, 15 Jun 2007 12:44:49 -0700

Tom Troja, Vice President of Marketing for Pajamas Media, explains how UGC has transformed traditional linear story models into more multi-faceted conversations for advertisers.

Incorporating Users into Product Planning

Fri, 15 Jun 2007 12:46:59 -0700

Art Sindlinger, Activiation Director for Social Media and Gaming at Starcom, talks about leveraging new avenues to incorporate users into your company's long term planning.

Key Components of Leveraging UGC

Fri, 15 Jun 2007 12:43:45 -0700

Marcien Jenckes Senior Vice President Marcien Jenckes, Senior Vice President of AOL Messaging and Social Media, discusses the most important components of effective UGC campaigns and products.

Navigating UGC and Consumer Participation

Fri, 15 Jun 2007 12:43:22 -0700

Kate Everett Thorp, CEO of Real Girls Media, advises on how to encourage user participation for the long term, taking brand and platform into account.

Overcoming UGC Hype

Fri, 15 Jun 2007 12:48:47 -0700

Conn Fishburn, Director of Social Media Strategy at Yahoo! explains how to see past the hype of UGC into successful branding strategies.

What Draws Users to Participate?

Fri, 15 Jun 2007 12:44:19 -0700

Stephen DiMarco, Vice President and Chief Marketing Officer of Compete, Inc. discusses what motivates users to partipate in all areas of media and what factors have made UGC more durable now than was ever possible in the past.

The Challenges and Promise of Video Advertising

Tue, 22 May 2007 08:00:00 -0700

Brian Price, the Executive Director for the Verizon Telecom Online Center of Excellence, speaks at the IAB Conference in New York about advertising through online video and the challenges and effectiveness of this new advertising platform.

Bringing TV and Online Together

Tue, 22 May 2007 08:34:50 -0700

Gokul Rajaram, Project Manager Director at Google, speaks at the IAB Conference in New York about the success of bringing together the richness and interactivity of online combined with the accountability of television to attract an online audience.

Developing Trends in Video Advertising

Tue, 22 May 2007 08:37:24 -0700

Jason Glickman, CEO of Tremor Media, speaks at the IAB Conference in New York about the changes taking place in video advertising, including: the length of ads, frequency capping, targeting users and the blend of content and advertising into ¿adverco

The Future of Internet Video

Tue, 22 May 2007 08:47:07 -0700

Jason Hirschhorn, President of Sling Media Entertainment Group, speaks at the IAB Conference in New York about what will happen when the remote control meets online video, the survival of television and how advertisers will have to buy across multipl

Emerging Research Models

Tue, 22 May 2007 08:48:18 -0700

Julian Zilberbrand, Associate Director of Digital Operations for MediaVest, speaks at the IAB Conference in New York about utilizing research to determine the most effective models for video in order to ensure a better user experience.

Engagement Models and Video Advertising

Tue, 22 May 2007 08:49:37 -0700

Raymond Velez, Vice President of National Technology Lead at Avenue A | Razorfish and Jonathan Lochhaas, Director of eBusiness Applications and Technology for XM Satellite Radio, speak together at the IAB Conference in New York about the positive eff

Integration of Traditional and Digital Video Advertising

Tue, 22 May 2007 08:51:10 -0700

Nick Johnson, Vice President of Digital Media Sales for NBC Universal speaks at the IAB Conference in New York about the challenges of video advertising, but also the positive impact online video has made.

Enhancing Online Video

Tue, 22 May 2007 09:03:33 -0700

Peter Naylor, SVP of Sales of NBC Universal Digital Media, speaks at the IAB Conference in New York about moving away from a linear TV experience online into a richer, deeper one through broadband video.

Shifting Budgets from TV. What Will it Take?

Tue, 22 May 2007 09:05:36 -0700

Shelly Palmer, Managing Partner of Advanced Media Ventures Group LLC, speaks at the IAB Conference in New York about the gradual move advertisers are making towards video, and the scalability television will continue to have for a long time.

Redefining Pre-Roll Advertising

Tue, 22 May 2007 09:07:07 -0700

Timothy Hanlon, SVP Ventures, of Denuo- A Publicis Groupe Company, speaks at the IAB Conference in New York about the efforts advertisers, marketers and the agency must make to understand broadband video.

Developing Models in a Consumer Controlled World

Tue, 22 May 2007 09:08:48 -0700

Doug McFarland, CEO of ScanScout, speaks at the IAB Conference in New York about online video being the first medium where consumers are 100% in control, and the need for advertisers and publishers to focus their content and advertising on what the c

Relevancy, Branding, and Consumer Control

Tue, 22 May 2007 09:11:45 -0700

Doug Stevenson, CEO and Co-Founder of Vibrant Media and Gabe Greenberg, Vice President Strategic Relations of Vibrant Media, speak together about the challenges advertisers will face as consumers increasingly become more controlling over when, where

Beyond Traditional Advertising

Tue, 22 May 2007 09:12:53 -0700

Harry Case, Managing Partner, Director Media Analytics and Technology of Mindshare Interaction speaks at the IAB Conference in New York about user-generated content and traditional media working together to explore new opportunities online.